One of the most important things to get right when putting your house up for sale in Kidderminster is the asking price.

People are often tempted to put their house on the market for the highest price possible, with the strategy that they can lower the price if it doesn’t sell within the first few weeks.

But it shouldn’t be too high, or too low, it needs to be just right. We call it the Goldilocks Effect!

There are a few reasons why starting with a high asking price is a bad idea.

Most importantly, a top-heavy asking price will put viewers off during the crucial early days and weeks after its launch. Our statistics show that the vast majority of interest comes within the first three weeks of marketing, and you risk wasting that spike of interest if your price is too high.

If a couple of months later you decide to lower the price, there is a danger your potential buyers will have noticed that your property has been stagnating on the market – what’s wrong with that house to make it stick on the market for so long, people may think.

If you decided to set an asking price of, say, £240K instead of £220K, you are likely to now need to lower it to further to get interest back up, so a better strategy is to set a lower asking price at the outset.

Why not give me a call for more advice about property in Kidderminster on 01562 745082.



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